Search Engine Optimisation
SEO designed to improve your visibility when potential customers are already searching for the services your business provides.
Long-Term Visibility
Paid advertising puts your business in front of people. SEO helps your business appear when people are already looking.
Zelos combines technical improvements, search intent and strong website structure to build sustainable organic visibility over time — making it easier for search engines to understand the business, and easier for searchers to find what they came for.
Who It’s For
Businesses that want to appear more prominently when people search for their services nearby.
Companies with an existing website that is underperforming in organic search.
Businesses where searchers often have strong commercial intent and are actively looking for a provider.
Businesses building a longer-term acquisition channel alongside paid advertising and referrals.
SEO works best when a business has a clear offer, a useful website and enough time to build authority and relevance. It is an ongoing process rather than an instant traffic source.
What’s Included
Review the website for technical, structural and on-page issues that may affect search visibility.
Identify relevant searches based on customer intent, services, location and commercial opportunity.
Understand what people are actually looking for behind important search terms, and align pages accordingly.
Optimise page titles, headings, copy structure, internal linking and other on-page signals.
Work on crawlability, indexing, site structure, page performance, mobile usability, metadata and canonicalisation where appropriate.
Improve local search visibility where relevant through location-focused optimisation and appropriate local signals.
Where the business is eligible and has a profile, help optimise relevant business information and local-search foundations.
Improve connections between relevant pages so users and search engines can navigate the site’s content more effectively.
Recommend and improve existing page content to better match search intent while remaining natural and useful to customers.
Implement appropriate schema and structured data where useful and technically suitable.
Monitor relevant search visibility, indexing and performance information using available tools.
Use search data, website changes and market opportunities to continually improve the SEO strategy.
A note on what is in anyone’s control. Search engines decide what they crawl, index and rank. Our work is to remove the obstacles, strengthen the signals and make the site genuinely more relevant — not to control the outcome. Structured data is implemented where suitable, but rich results are never guaranteed.
What We Analyse
Visibility only counts if it reaches people who might buy. We agree which of these matter for your business, and report against those.
How visible relevant pages are for searches connected to the business.
How users reach the website through unpaid search results.
Which searches are generating impressions and visits.
How often search visibility turns into actual website visits.
Which pages attract organic visitors, and how those pages perform.
Where tracking allows, whether organic visitors become enquiries, bookings or customers.
Where relevant, how effectively the business appears for searches with local intent.
Indexing, crawlability, page issues and other technical factors that can influence organic performance.
The Process
Review the business, services, customers, competitors and current search presence.
Analyse the website, technical health, keywords and search opportunities.
Implement agreed technical, structural and on-page improvements.
Use search performance data to identify further opportunities and keep improving.
SEO is cumulative. Search engines need time to discover, process and evaluate changes, so meaningful organic growth should be treated as a long-term strategy rather than an immediate result.
Pricing
The £350 starting price is designed for straightforward local and small-business SEO campaigns. More competitive markets, larger websites, multi-location businesses and broader campaigns may require a custom monthly scope and quote.
From£350/mo
Rolling monthly
Starting price. Competitive markets and larger sites are quoted individually.
The base scope covers what a straightforward local or small-business campaign needs to build proper foundations.
Quoted separately
We would rather scope the work honestly than stretch a starting package over a campaign it was never designed for. If your market needs more, we will say so and price it properly.
Built For The Long Term
Rankings fluctuate. Search engines control their own algorithms and change them regularly. Your competitors are improving too. Changes take time to be crawled and evaluated, and results vary by industry, location, website history and competition.
What we will and won’t say
No responsible SEO provider can guarantee a specific ranking or exact timeline. Zelos focuses on building stronger technical foundations, better relevance and consistent improvement over time.
What you will get is a clear picture of what changed, what it affected and what we are doing next — reported honestly, including the months where the data is flat.
Local SEO
For businesses serving a defined area, local search is often where the highest-intent customers are — people looking for a provider nearby, right now.
Make it clear to search engines where the business operates and who it serves.
Structure the site around the areas you actually cover rather than a vague radius.
Where the business is eligible, help optimise profile information and local-search foundations.
Keep name, address, contact and service details consistent across the places that matter.
Give each meaningful service and area a page worth ranking, not a thin duplicate.
Match pages to how local customers actually phrase what they are looking for.
Reviews and eligibility. We can advise on a sensible approach to asking genuine customers for reviews. We do not write, buy or fabricate them. Businesses must meet Google’s own eligibility and profile guidelines, and map-pack placement is decided by Google — never something we can promise.
What We Need From You
You provide
Zelos provides
We will guide you through granting the right account access during onboarding — you never have to work it out alone, and you never have to hand over a password.
Secure account access
You should never need to send Zelos your personal Google password. Where access is required to tools such as Google Search Console, Google Analytics or Google Business Profile, access can be granted through Google’s own user and manager permission systems — so the accounts stay yours.
Access we may request
Requested at the permission level needed for the work — no more — and revocable by you whenever you choose.
Scope, Honestly
Content expectations
SEO often needs the content itself to improve. We may recommend:
Large-scale copywriting, ongoing blog production, photography and other substantial content production are not automatically included in the £350 starting package unless agreed as part of the scope.
What about backlinks?
Off-page authority can matter in competitive search markets. But backlink campaigns, digital PR and paid third-party placements are not automatically included in the £350 starting package. If off-page work is recommended, the approach and any additional cost are agreed separately.
What we will not do, at any price: bulk backlinks, guaranteed-link packages, spammy directory submissions, or paid links dressed up as organic endorsements. They put your site at risk, and the risk lands on you rather than on us.
Starting From Scratch?
Built for new businesses that need both a professional website and an ongoing organic-search foundation. The Launch Package pairs the website build with ongoing SEO from day one.
Ready for more?
The Growth Package combines SEO with Meta Ads — long-term organic growth alongside immediate paid acquisition. Built for established businesses.
£700/month Ad spend paid separately.
Explore GrowthQuestions
There is no universal timeline, and anyone quoting one is guessing. It depends on how competitive your market is, your website’s history and technical condition, your location, and the scale of the work. A local service business with a healthy site moves differently from a national brand starting from a technical mess. We will give you a realistic view for your situation after the audit — not before.
No. No responsible SEO provider can guarantee a specific Google ranking. Search results are controlled by Google and influenced by many factors outside any agency’s direct control. Zelos focuses on improving the factors we can influence — technical foundations, relevance, structure and content quality.
The base scope covers an initial SEO audit, keyword research, technical SEO improvements, on-page optimisation, local SEO where relevant, internal-linking improvements, ongoing optimisation, search-performance monitoring and monthly reporting.
£350 is a starting price for straightforward local and small-business campaigns. Competitive markets, larger or multi-location websites and broader campaigns are scoped and quoted individually.
Content optimisation is included where agreed — improving existing pages so they match search intent properly. Substantial new content production, such as large-scale copywriting or ongoing blog work, needs additional scope and a separate quote. We will always tell you when content is the limiting factor rather than quietly working around it.
Backlink campaigns, digital PR and paid third-party placements are not automatically included in the £350 starting package. Where off-page work is genuinely recommended, we agree the approach and any additional cost separately. We do not use bulk link packages, guaranteed-link services or spammy directory submissions — the short-term gain is not worth the risk to your site.
Not necessarily. SEO can be carried out without one. It is particularly useful for eligible local businesses, where it can be a significant part of local visibility — but eligibility is set by Google, not by us, and not every business qualifies.
No. Access to tools such as Search Console, Analytics and Google Business Profile is granted through Google’s own user and manager permissions, so your accounts stay yours and you can remove access at any time. We will walk you through granting exactly what is needed during onboarding.
Neither is universally better — they do different jobs. SEO builds longer-term organic visibility that keeps working after the work is done. Meta Ads buy distribution and give faster campaign feedback, but stop when the budget stops. The right mix depends on your margins, timescale and how urgently you need enquiries. Plenty of businesses are best served by both, which is why the Growth Package exists.
Contract length, notice periods and cancellation arrangements are set out clearly in the client agreement, and confirmed in writing before any work begins. If those terms matter to you — and they should — raise them in the first conversation and we will put them in front of you rather than leave you to find out later.
Get Found
Tell us about your business, your market and where you want to grow. We’ll review whether SEO is the right fit and recommend the appropriate starting scope.