Meta Advertising
Strategic Facebook and Instagram advertising built to put your business in front of the right people and turn attention into measurable opportunities.
Paid Growth With Purpose
Clicks mean very little on their own. Zelos builds campaigns around the action that matters to your business — an enquiry, a booking, a lead or a purchase.
That means getting six things right together: the offer, the audience, the creative, the tracking, the conversion path, and the optimisation that follows. Weak links in any one of them show up in the numbers.
Who It’s For
Businesses that want more enquiries, bookings or customers within a defined service area.
Companies with a proven service or offer that want another reliable acquisition channel.
Businesses where a qualified enquiry can become a high-value customer.
Businesses ready to invest consistently in advertising, testing and optimisation.
Meta Ads are not right for every business. Suitability depends on your offer, margins, customer value, the quality of your website or landing page, the creative you can supply, and a realistic ad budget. If we think paid advertising is the wrong channel for you, we will say so.
What’s Included
Plan objectives, structure, audiences, offer and conversion path around the business goal.
Build and configure campaigns inside Meta Ads Manager.
Manage paid campaigns across Meta placements where appropriate.
Research and test relevant audiences — broad, interest-based and retargeting where suitable.
Write and test advertising copy designed around the offer and the audience.
Advise on the images, videos, hooks and creative angles most likely to support the campaign.
Build campaigns around lead forms, landing pages or other appropriate conversion paths.
Where audience volume and tracking allow, reach people who have previously interacted with the business.
Help configure appropriate campaign and conversion tracking where technically possible.
Adjust budgets, audiences, placements, creative, copy and campaign structure based on campaign performance and analysis.
Clear performance reporting focused on commercially useful metrics rather than vanity metrics.
Analyse campaign data to identify patterns, opportunities and areas for improvement across audiences, creative, placements, costs and conversion performance.
Creative assets. Clients may need to provide suitable brand assets, images or video footage. Bespoke photography, video production, UGC production and advanced creative production are not automatically included unless agreed separately.
What We Watch
Which of these actually matter depends on the campaign type and objective. We agree the ones that count for your business before launch, and report against those.
How much advertising spend is required to generate an enquiry.
How effectively clicks or visits turn into the desired action.
Campaign efficiency measured against the chosen objective.
How effectively the ad earns attention and generates traffic.
Whether the enquiries coming through have genuine commercial potential.
Where purchases and revenue can be reliably attributed to the campaign.
The Process
Review the business, offer, audience, goals and current acquisition process.
Create campaign structure, targeting, copy and creative direction.
Deploy campaigns, verify tracking where possible and begin gathering data.
Use campaign data to refine performance over time.
Advertising performance naturally fluctuates and requires sufficient time and data to evaluate properly. Zelos does not guarantee specific results.
Pricing
One monthly management fee. Your advertising budget is separate and goes straight to Meta — we never take a cut of it.
£450/mo
Rolling monthly
Ad spend paid separately.
The £450 monthly fee covers Zelos campaign management. The money used to purchase advertising from Meta is separate and is paid by you directly to Meta.
Management fee vs ad spend
Zelos Management
£450/month
Pays Zelos to create, manage, monitor and optimise the campaigns.
Meta Ad Spend
Paid separately
The advertising budget paid directly to Meta to place your ads in front of potential customers.
If your monthly advertising budget is £1,000, that £1,000 goes to Meta. The Zelos £450 management fee is separate. £1,000 is an illustration only, not a required minimum — the right budget depends on your business and objective.
What We Need From You
You provide
Zelos provides
We direct the creative, but you may need to supply the source imagery or video. Bespoke photography, video or UGC production is only included where it has been separately agreed.
Secure account access
Zelos does not need your personal Facebook password or login credentials. Access to the relevant Meta business assets is granted through Meta’s business asset permissions, allowing Zelos to manage the agreed advertising assets without taking ownership of your personal account.
Permissions we may request
We only request the permissions genuinely required to provide the service, and we will walk you through granting them during onboarding.
Measurement
Where technically possible we help configure the Meta Pixel, conversion events, website or landing-page tracking, and Meta lead forms, so campaign decisions rest on real signals rather than guesswork.
A realistic note on attribution
No tracking setup is perfectly accurate. Browser restrictions, privacy controls, cookie consent choices and cross-device journeys all mean reported figures are an informed approximation rather than a complete record. We read them accordingly.
Businesses remain responsible for ensuring their website and marketing activity meets applicable privacy and cookie requirements. We can help identify what tracking would need during setup, and our Privacy Policy covers how we handle your information.
Already Have a Website?
Built for established businesses that want paid advertising working alongside long-term organic visibility. The Growth Package combines SEO and Meta Ads under one monthly fee, so the two channels inform each other instead of running blind.
Need the full system?
Website + SEO + Meta Ads, running as one connected strategy.
£1,000setup £650/month Ad spend paid separately.
Explore Complete GrowthQuestions
No. The £450 is our management fee — it pays Zelos to build, run and optimise your campaigns. Your advertising budget is entirely separate and is paid by you directly to Meta. We never take a percentage of your ad spend.
It depends on your business, your location, your margins, what a customer is worth to you, and the campaign objective. A local service business testing enquiries needs a different budget from a national ecommerce brand. We will discuss a sensible starting figure for your situation rather than quoting a universal minimum.
Some campaigns generate activity quickly. Meaningful optimisation is slower, because it depends on gathering enough data to tell a real signal from noise. Anyone promising a specific timeframe to profitability is guessing, and we would rather set expectations honestly at the start.
We write the ad copy and provide creative direction — the hooks, angles and formats most likely to work. Where possible you should provide suitable source images or video of your business, product or work. Bespoke photography, video or UGC production can be arranged separately if agreed.
Sometimes. Meta lead forms collect enquiries inside Facebook and Instagram without sending people to a website, which can work for straightforward lead generation. Whether it suits your business depends on the offer and the campaign — and for many businesses a credible website still does a lot of the persuading. We also build websites if that turns out to be the gap.
We can help configure appropriate tracking where it is technically possible and where your website and privacy setup allow it. What is achievable varies with your platform, your hosting and your cookie-consent arrangements, so we assess it during setup rather than assuming.
No. You should never need to send Zelos your personal Facebook password. Access to the advertising assets we need is granted through Meta’s business permissions, so you remain in control of your account and business assets. We will guide you through granting the required access during onboarding, and it can be removed again at any time from your Meta business settings.
Campaigns should generally run through business assets and accounts that you control — your Meta Business account, your ad account, your Page. We work inside them with the access we need. That way your account history, audiences and pixel data stay with your business.
No. No responsible advertising provider can guarantee specific leads, sales or returns — too much sits outside any agency's control, from market conditions to your own pricing and follow-up. Zelos focuses on strategy, testing, measurement and ongoing optimisation, and reports honestly on what the data shows.
Ready to Grow?
Tell us about your business, your offer and what you want to achieve. We’ll discuss whether Meta Ads are the right fit.